WISCONSIN CURD

In 2018, the Wisconsin Herd launched an alternate identity called the "Wisconsin Curd". Throughout the years, the brand has been featured on multiple theme jerseys, giveaways and merchandise in the Wisconsin Herd Pro Shop

The Wisconsin Curd was featured on specialty theme jerseys during the 2018-19 season and the 2022-23 season. In both seasons the game-worn jerseys were auctioned off to the public and raised over $5,000 for the Oshkosh Area Community Pantry.

During the 2018-19, 2022-23 and 2023-24 seasons the Wisconsin Herd also hosted a food drive during the Wisconsin Curd Theme Night to collect donations for the Oshkosh Area Community Pantry. Over three seasons, the Herd collected over 14,500 pounds of food thanks to the community's support.