Logos
Primary Logo
The Herd's new primary logo features three forward-facing bucks that are purposefully shown without defined separation to signify the strength of the herd coming together as one unit. The bucks themselves, while resembling the forceful stag shown in Milwaukee's logo, are representative of the developmental promise of the NBA G League franchise. With slightly softer facial features and a smaller rack than the Milwaukee buck, Herd's deer are given a more youthful, yet still fierce, identity.
Secondary Logo
The secondary logo, much like the Bucks secondary mark, utilizes a stylized basketball that is derived from the shape of the antlers found in the primary logo and identifies the Wisconsin Herd with a "W" replacing Milwaukee's "M".
Side-By-Side
The Wisconsin Herd identity utilizes the visual language of the Milwaukee Bucks' recently updated brand, illustrating their connection to their parent club and solidifying the new team's place within the Bucks family. Created by SME, a New York-based branding agency, the Herd logos are readily recognizable as a part of the organization's brand hierarchy, but create a distinct identity for the NBA G League team that began play in Oshkosh during the 2017-18 season.
The stylized "M" found in the Bucks marks has been inverted to serve as a "W" in both the Herd's primary logo as well as it's secondary icon, signifying the organization's desire to be accessible to fans throughout the state of Wisconsin. The new team's name and marks are a strong indication of the organization's expansion beyond southeast Wisconsin and establishes the entire state as Bucks country.
The Colors
Good Land Green
The traditional color of the Milwaukee Bucks is also the primary color of the Wisconsin Herd. Emblematic of the deep woods and lush landscapes of Wisconsin, Good Land Green is a hallmark of our brand throughout its existence.
Cream City Cream
Just as the Cream City brick is the foundation upon which Milwaukee was built, this color is foundational to the Milwaukee Bucks and now the Wisconsin Herd brand identity. It is singularly unique to the Bucks, as they are the only NBA team to feature a cream hue.
Great Lakes Blue
Blue underlines the importance of the Great Lakes and multiple rivers in the history and future of our city and state. Great Lakes Blue is an accent color to the Wisconsin Herd team and should only be used as such within a design.
FAQ
What were the goals behind the creation of the Wisconsin Herd's identity?
The Wisconsin Herd identity utilizes the visual language of the Milwaukee Bucks' recently updated brand, illustrating their connection to their parent club and solidifying the new team's place within the Bucks family.
What are the team colors?
The Herd's color palette of Good Land Green, Cream City Cream and Great Lakes Blue is utilized to further tie the team's identity to that of their parent club.
Good Land Green: The traditional color of the Milwaukee Bucks is also the primary color of the Wisconsin Herd. Emblematic of the deep woods and lush landscapes of Wisconsin, Good Land Green is a hallmark of our brand throughout its existence.
Cream City Cream: Just as the Cream City brick is the foundation upon which Milwaukee was built, this color is foundational to the Milwaukee Bucks and now the Wisconsin Herd brand identity. It is singularly unique to the Bucks, as they are the only NBA team to feature a cream hue.
Great Lakes Blue: Blue underlines the importance of the Great Lakes and multiple rivers in the history and future of our city and state. Great Lakes Blue is an accent color to the Wisconsin Herd team and should only be used as such within a design.
Black and white will also be used as a part of our official color palette.
What is the primary logo?
The Herd's new primary logo features three forward facing bucks that are purposefully shown without defined separation to signify the strength of the herd coming together as one unit. The bucks themselves, while resembling the forceful stag shown in Milwaukee's logo, are representative of the developmental promise of the G League franchise. With slightly softer facial features and a smaller rack than the Milwaukee buck, Herd's deer are given a more youthful, yet still fierce, identity.
What is the secondary logo?
The secondary logo, much like the Bucks secondary mark, utilizes a stylized basketball that is derived from the shape of the antlers found in the primary logo and identifies the Wisconsin Herd with a "W" replacing Milwaukee's "M".
Who designed the logo?
Created by SME, a New York-based branding agency, the Herd logos are readily recognizable as a part of the organization's brand hierarchy, but create a distinct identity for the NBA G League team that will begin play in Oshkosh this fall.