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Front Office - Samuel Kohlbeck

Title: Social Media and Video Specialist


Sam Kohlbeck has been with the Wisconsin Herd since the 2022-23 season. He began his Herd career taking photographs of fans and sponsors during home games. In June of 2023, he was promoted to Social Media Specialist to help run the Herd’s Instagram, TikTok, Facebook, YouTube, and X accounts. In September of 2023, he was promoted again to Video Specialist to record and edit in-game highlights as well as capturing off the court activities ran by the organization.

Prior to working with the Herd, Sam has been professionally capturing photos and videos for over 6 years. He started his photography career in 2016 after graduating from Appleton North High School. Sam photographed his first basketball game in 2019 during an Appleton North basketball game. Since then, he has done photo and video work for AJ Dillon, Patrick Baldwin Jr., Reid Ouse, Nigel Hayes, Jordan McCabe, and Prep Hoops.

During his free time, Sam enjoys consuming any and everything basketball related, cooking, and spending time with his family and friends.